WMG | Hip-Hop 50
GFX | Motion Design
Team: Jory Federighi, Erik Fashingbauer, Brian Legoo, David Scott, Chad Archibald & Jim Holdridge
We joined forces with our long-time pals at The Tangent Agency to help put their static design assets in motion for Warner Music Group's award-winning, year-long campaign celebrating some of the biggest artists, songs, and labels that defined hip-hop for the past 50 years.
We worked closely with Tangent's Creative Director Chad Archibald to lock in the look and flow of these motion pieces, putting focus on motion design that not only fit the spot as a whole but also matches the feel of each decade of hip-hop. In addition, we collaborated with Tangent's editor Jim Holdridge to create a pipeline for ingesting assets for some motion love and handing them back off for the edit.
We are honored to have been part of a project that won several prestigious awards!
"THIS IS HIP-HOP AT FIFTY" TRAILER
AVA Awards - Gold. Digital Video Creation | Direct Marketing
Clio Awards - Silver. Direct Marketing
HIP-HOP AT FIFTY CAMPAIGN
AVA Awards - Platinum. Digital Marketing | Integrated Marketing Campaign
Clio Awards - Bronze. Integrated Campaign
Check out the trailer below!