Big O Tires
VFX | 3D | Compositing
Team - Jory Federighi, Brian LeGoo, Erik Fashingbauer, Amanda Davis, Brendan Henry, Paulo Schmidt, Dara Anya
We had an absolute banger of a time working on this one with our good friends at Bubbas LA! They invited us to create the VFX, CG, and graphics for this spot they produced for Big O Tires. For this project, we blended CG renders with live-action footage as well as created full CG environments to match. We also had the opportunity to do some weather/water simulations which was a super fun challenge and we're quite excited with how it turned out.
Here's a quick look at one of our favorite shots and some of the details that went into creating it.
A large portion of this project was full CG So we had the opportunity to get involved super early on during the conception phase. We created a full-length previs of every shot before the live-action shoot. Here are some of those original concepts compared to the final shots!
We love a good water sim! And we hate hydro-planing out of control. Here's a little breakdown of how the BIG O Lagacy A/S ejects water out from under your vehicle, protecting you when you encounter water on the road.
Below are a couple of examples of how we brought the footage to life with some CG elements.
To ensure the lighting and world scale were accurate in our 3d environment, we took 360 HDR images as well as LiDAR scans of the filming location. Having this data made for a super smooth transition into the post-production phase.
Some Behind the scenes Photos from our day on set at Popsicle Studio!
Check out the full spot below!