Heinz | Art of the Burger
GFX | Cleanup | Compositing | Motion Design
The Heinz Art of the Burger contest returns! We teamed up Ken Brown to help Heinz encourage burger enthusiasts to create & capture their mouthwatering museum-worthy masterpieces on social media. Every burger is a blank canvas. What kind of #HeinzArtBurger will you create?
Working with mouth-watering footage and still photography as a starting point, we transformed the white turntable into a seamless red backdrop, while maintaining the shadows and subtle reflections of the practical environment. And while an imperfect bun is still a beautiful bun, when the goal is a burger masterpiece, a little digital makeup carries us that extra 5% over the finish line!
There are so many fun things you can do with the iconic Heinz crest, but what's the right choice? From echoing the visual of dripping sauce on the burger, to pulsing in sync with the horns in the score, here is a small selection of options from the exploration phase, where everyone throws ideas into the ring. The more experimental, the better!
Check out all 5 spots below!
Check out the contest here: artoftheburger.heinz.com