Nike | The Story of Air Max

In celebration of Air Max day, we were invited to create a motion graphics package for Nike's documentary, chronicling the evolution of the Air Max series of shoes. Working off static designs (and some neat robo-arm shots) from our friends at Bubba's LA, we created 2D + 3D draft table environments for shoe footage, still photography and concept sketches from the Nike archives to live in. From there, we built the edit of the main title sequence, created lower thirds and several other graphics for the project.

Here's a peek at some of the pieces we animated and the full documentary to check out as well!