Converse | Pride
Motion Design
We teamed up with Warm & Fuzzy to bring the mural below to life. The artwork is inspired by individual stories, with each style featuring a graphic that explores the duality of struggle and joy along the journey to self-love. Converse used a group of All Stars from around the world to create a new product collection by and for the LGBTQIA+ community.
The final output was a multitude of unique animated content: A hero mural with all 5 shoes, 5 individual shoe animations, a series of inspirational quote animations, and an interactive AR filter. All formatted and exported in a variety of aspect ratios and sizes for versatility across all social platforms.
Another fun part of this project was making these animated assets that Warm & Fuzzy used to create these colorful IG filters.
