Kraft Mac & Cheese | Help Yourself
VFX | Compositing | 3D | Cleanup | Motion Design
In this very cheesy collaboration with our friends at Warm & Fuzzy, we created this collection of VFX for Kraft Mac & Cheese. From bringing a crosswalk signal to life, to compositing 3D digital legs onto magical gliding businessmen, there were unique challenges to solve in every shot!
We used LiDAR to capture real-world scale scans of environments. We used these scans to accurately set up 3D cameras, and plot the positions of objects and characters in some of the more complex scenes.
Watch the full spot below!