Zevia | 100 Days of Summer
3D | Compositing | Editing | Color
Artists - Erik Fashingbauer, Jory Federighi, Brian LeGoo, Brendan Henry, Thom Barron
Woohoo! Super pumped to be invited back for another rip roarin' good time with Zevia, this time for their Sippin' into Summer campaign. We had a blast working with Creative Director Chris Harrelson to develop this High-octane bubble poppin' experience. We used large floating bubbles to magnify key elements of the Zevia brand and showcase some of their most refreshing summer flavors!
Here's a little peek at how we used clear orbs to create a sort of magnifying glass to beef up the Zevia label.
Here are some tests we did for bubbles bursting and leaving behind carbonation using geometry nodes in blender. Our pal Brendan Henry from Local Design hopped into the ring with us to explore these concepts and developed some pretty neat particle systems!
Here we have some concept explorations we created while developing a theme for the piece. We ended up sticking with the magnifying Bubbles to keep the spot concise, but we thought some of these other ideas turned out pretty cool as well.
Check out the full spot!