Zevia | Citrus
3D | Compositing | Editing | Color | Sound Design
Artists - Erik Fashingbauer, Jory Federighi, Brian LeGoo, Thom Barron
We had a blast collaborating with Zevia to produce this bubbly, energetic spot for their Citrus Trio of flavors, using a combination of live action and CG. Working alongside Zevia's creative director, Chris Harrelson, we developed the visual language of this abstract underwater world, married with seamless live-action footage DP'd by Buddy Bleckley. Have a closer look below at the process!
Have a peek under the hood at preview versions of scenes before final renders, and all of the various detail layers that go into making these cans look so darn refreshing.
Using Blender's Geometry Nodes system, we created dynamic, customizable animation presets with procedural artist, Thom Barron. These tools allow us to quickly audition compositions, and animation parameters and help fine-tune shots effectively without dealing with hundreds of objects and heaps of keyframes.
Here are some unshaded explorations. When throwing paint at the wall, it doesn't always stick. Some of these ideas didn't make the final cut, but the key visual layout on the bottom right ended up staying pretty close to this original board!
Storyboard
Final Render
Check out the full spot!